Day 2 of My 90-Day Challenge: What Traffic Secrets Taught Me About Our Apps

Day 2 is about clarity — understanding where our customers live online and how to reach them. Yesterday I listed the Dream 100 websites, forums, influencers, and keywords. Today, I went deeper into Traffic Secrets by Russell Brunson and started applying the lessons to Aperca’s product lineup.

1. Find Where Your Dream Customers Already Hang Out

Traffic Secrets emphasizes that traffic already exists — you just need to identify where your dream customers are.

• Productivity users → Reddit communities, Product Hunt, YouTube productivity creators.
• QA engineers → Ministry of Testing forums, LinkedIn groups, software testing YouTube channels.
• Finance & career users → NerdWallet, Investopedia, Glassdoor, finance TikTok influencers.
• Parents & health trackers → BabyCenter, What to Expect, MyFitnessPal.
• Lifestyle & dating users → TikTok (#DatingTok, #CouplesTok), The Knot, BookTok.

2. The Hook, Story, Offer Framework

Every app or extension we create needs a simple sequence:

• Hook: Grab attention fast (short video, headline, or meme).
• Story: Share why we built the product (our own pain points).
• Offer: Free install or download to solve the same pain for the user.

Example: Clipboard+ → “Copy/paste chaos?” → Story: “We built Clipboard+ because we wasted hours retyping.” → Offer: Install it free.

3. Traffic You Control vs. Traffic You Own

Brunson divides traffic into:

• Paid traffic (ads, short-term).
• Earned traffic (content, SEO, influencer mentions).
• Owned traffic (email lists, in-app messaging).

We’ll use ads to test quickly, SEO + blog posts to build evergreen reach, and our apps’ onboarding flows to convert traffic into owned audiences.

4. Building Our Value Ladder

Each product fits into a ladder that builds trust over time:

• Free Extensions → Clipboard+, PinNote, MarkUpShot.
• Apps → WealthTrackr, Oz & Inches, Date Night Decider.
• SaaS Platforms → QAVibeApp, CultureCue, TestFlux.

The more someone trusts us, the more they climb the ladder.

5. Dream 100 in Action

I started mapping our Dream 100 for:

• Facebook Groups → QA Testing, Productivity Hacks, Parenting groups.
• YouTube Channels → Ali Abdaal, Matt D’Avella, Ministry of Testing.
• TikTok Influencers → #FinanceTok, #ParentTok, #ProductivityTok.
• Podcasts → Tim Ferriss Show, Indie Hackers, ChooseFI, Test & Code.

These are the exact places we’ll build relationships, provide value, and earn trust.

✨ Takeaway for Day 2

Traffic Secrets reframed traffic as something we build, not something we chase. For Aperca, this means:

1. Show up where our dream customers already are.
2. Use hooks + stories to connect emotionally.
3. Turn borrowed attention into owned attention.

Day 2 ends with a roadmap: build consistent presence in the Dream 100 ecosystems and tie every product to the hook → story → offer model.

Tomorrow (Day 3), I’ll map out specific blog post ideas using our Dream Keywords so content marketing becomes part of this engine.